SAN MATEO, CALIF. – February 17, 2022 – Aryaka®, the leader in fully managed SD-WAN and SASE, is pleased to announce that CRN, a brand of The Channel Company, has named Craig Patterson, Channel Chief and Vice President of Sales – Americas, to its 2022 Channel Chiefs list. CRN’s annual Channel Chiefs project identifies top IT channel vendor executives who continually demonstrate expertise, influence and innovation in channel leadership.
A panel of CRN editors selected the honorees for their channel dedication, industry stature and accomplishments as channel advocates. The 2022 Channel Chiefs are influential leaders who continue to shape the IT channel with innovative strategies, programs and partnerships.
Since joining Aryaka in September 2021, Patterson has driven the company’s partner-led go-to-market strategy and the launch of the Aryaka Accelerate Partner Program in North America. The new program removes roadblocks partner commonly experience with traditional provider programs and focuses on complete strategic alignment with agents, VARs and MSPs. This includes account mapping, co-marketing, co-selling, co-management as well as partner and customer success resources.
“CRN’s 2022 Channel Chiefs recognition is given exclusively to the foremost channel executives who consistently design, promote, and execute effective partner programs and strategies,” said Blaine Raddon, CEO of The Channel Company. “We’re thrilled to recognize the tireless work and unwavering commitment these honorees put into fostering outstanding business innovation and building strong partner programs to drive channel engagement and success.”
“We congratulate Craig on his inclusion in the prestigious CRN Channel Chiefs list,” said Dennis Monner, Chief Commercial Officer at Aryaka. “Craig’s leadership and boundless energy have been integral to creating and operationalized our partner-led go-to-market strategy. He has assembled a strong team and roadmap for the Aryaka Accelerate Partner Program that will fuel revenue growth for Aryaka and our partners.”
CRN’s 2022 Channel Chiefs list will be featured in the February 2022 issue of CRN Magazine and online at www.CRN.com/ChannelChiefs.
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About Aryaka
Aryaka, the Cloud-First WAN and SASE company, and a Gartner “Voice of the Customer” leader, makes it easy for enterprises to consume network and network security solutions delivered as-a-service for a variety of modern deployments. Aryaka uniquely combines innovative SD-WAN and security technology with a global network and a managed service approach to offer the industry’s best customer and application experience. The company’s customers include hundreds of global enterprises, including several in the Fortune 100.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
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Media Contacts:
Khali Henderson
Senior Partner
BuzzTheory (for Aryaka)
[email protected]
480.999.5297
Jennifer Hogan
The Channel Company
[email protected]