aryaka accelerate

Message from the Channel Chief to Partners

Hi,

As we head into FY’25, Aryaka is laser-focused on expanding our international channel strategy, particularly emphasizing the Asia Pacific (APAC) region. To achieve this, we are committed to investing in marketing, headcount, and leadership across the globe. These strategic actions will enable us to capitalize on the immense growth opportunities in the APAC & EMEA regions.

My recent travels to Tokyo and Seoul reaffirmed the incredible demand and enthusiasm from partners in these key markets. It’s evident that both EMEA & APAC present a significant growth opportunity, and our partners are eager to collaborate more closely with us to drive mutual success. My discussions were invaluable in shaping our go-forward strategy, and I’m excited about what’s ahead.

In this issue, we’ll highlight some key product updates, introduce new team members, and offer a glimpse into what’s on the horizon for Aryaka. Your dedication and partnership have been instrumental in our success, and I am confident that we will continue to scale new heights in our global channel strategy.

Thank you for your ongoing commitment and collaboration. Here’s to a productive and successful fall season!

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craig-patterson


Meet the Channel Team

FY 25 GTM Strategy

We are thrilled to announce the launch of our new franchise go-to-market strategy, which is designed to expand our reach and enhance our support!

What Does This Mean? With this new go-to-market, we’re setting the stage for unprecedented growth and opportunity. This initiative is designed to:

  • Expand Our Reach: Broaden our market presence and connect with more partners and customers.
  • Enhance Support: We will provide robust resources and support to each of our five franchises: channel account managers, solutions engineers, enterprise account executives, commercial account executives, business development representatives, and customer success representatives.
  • Drive Innovation: Implement cutting-edge practices and streamline the sales process to differentiate Aryaka in the market.
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We are confident that this go-to-market will bring you and your company tremendous value and exciting possibilities. Click here for our market assignments.

Your partnership and dedication have been instrumental in our journey, and we look forward to achieving new milestones together!


Welcome Ali Haynes
Our New Director of Global Field and Channel Marketing!

We are excited to welcome Ali Haynes to Aryaka Networks as our new Director of Global Field and Channel Marketing!

Ali brings extensive experience in the Technology Distributor Channel and marketing programs, with a proven track record in leading successful channel marketing initiatives. Her deep expertise and passion for innovative marketing will be invaluable as we enhance our global efforts.

Please Join us in welcoming Ali to the team – we look forward to the energy and creativity she brings to Aryaka!


Aryaka Partners Drive Record Sales Growth in FY ’24

Aryaka Networks reported a 26% year-over-year increase in partner-led sales for FY 2024, driven by its Unified SASE as a Service solution and highlighted by the largest customer transaction in the company’s history. The Aryaka Accelerate Global Partner Program saw significant growth, with the DRIVE strategic partner sales increasing by 49% and IGNYTE reseller partner sales by 183%. Aryaka attributes this success to its strong channel partnerships, strategic sales support, and the market demand for flexible and secure networking solutions.

Read more here >>

aryaka-partners-sales-growth-fy24

The GenAI Expanse: Integration Will Drive Business Value
(and Networking and Security Risk)

The GenAI Expanse
Although we’re still just beginning the AI revolution, the need to deliver high value GenAI applications across global networks, safely, securely and with the performance and availability that users expect will be paramount in the near future. This article dives into the integration of LLMs and GenAI applications within businesses, and the associated risks, benefits and requirements.

Read more here >>


Upcoming Aryaka Events

  • 3Tree World Summit Experience
  • Telarus Partner Advisory Council
  • Houston – SIM – Clay Shoot
  • SIM – Golf Tournament
  • AVANT networking Sponsor
  • TDM Tech Expo

Portland, OR

Atlanta, GA

Houston, TX

Minneapolis

Boston, MA

Louisville, KY

September 18th-19th

September 23rd-25th

September 27th

September 30th

October 10th

October 14th – 16th


Ram and Lisa (Part 3)
The Four Building Blocks of Unified SASE as a Service

Ram and Lisa are back in this fun animated series to share more on their journey to becoming Unified SASE superheroes for their organization. In Part 3, lead characters Ram and Lisa explain the four building blocks of Unified SASE as a Service, and how this unique approach to converged networking and security helped solve their most persistent IT challenges and supported business growth.
Watch here >>

The Four Building Blocks of Unified SASE as a Service


Let’s Get Technical: GenAI network acceleration requires prior WAN

genai-network-acceleration-requires-prior-wan-optimization
By using WAN optimization as a part of Unified SASE as a Service, organizations can ensure that the optimizations for AI workloads are implemented securely, combining network security functions like secure web gateways, firewalls, and zero-trust network access with WAN capabilities. Unified SASE also enables dynamic scaling, ensuring that AI workloads can access adequate processing power as needed.
Read the full blog here >>

Recent Research: SD-WAN and SASE Managed Services Survey(a Futuriom Research Report)

Futuriom, a leading research and analyst firm, conducted a survey of 192 enterprise networking and security professionals. The findings include the biggest challenges in managing wide-area networks (complexity and cost), continued diversity in SD-WAN/SASE deployment models, and more. Access the full report here >>
futuriom-sd-wan-sase-managed-services-survey-2024